What is Aeroscape?

Aeroscape is a vibrant interactive exhibit immersing visitors within the utopian Frutiger Aero dream and the bright future it envisioned. Linger long enough and cracks begin to show within the simulation revealing a desaturation and a sobering hidden narrative.

Frutiger Aero is a user interface design style from the early- mid aughts evoking a dual sense of nature and technological utopia. Recently repopularized through social media, Frutiger Aero evokes a nostalgia for an ideation of a non-existent promised future.

What you see in the gallery is a conversation between ideas, technology, real and imagined outcomes, and the optimism that emerges from trying to materialize an interactive exhibition with a limited amount of time and endless creative possibilities that begin with the question “What If…”

Champlain College alum, Craig Winslow, is an artist and designer who uses light to create playful narrative-driven visualizations. He is the Founder and Director of Winslow Studio an experiential design studio specializing in the creation of immersive experiences that blend traditional craftsmanship with cutting-edge technology.

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